The Hydration Your Hair is Craving


Meet Alfaparf Milano, the #1 Italian brand in the salon industry. This team does it all themselves: creating the formulas, testing, improving and producing their amazing hair products. They care for each and every step in the process to reach perfection. With a mix of salon experience, creativity and a lot of Italian love, it’s no wonder they’re so good at what they do. Alfaparf Milano’s hair care also provides an anti-pollution shield on your hair, has a UV filter to prolong your hair colour and gives you 24 hours of brightening power from the roots to the end. There’s so much goodness packed into these bottles.

So you can officially meet Alfaparf Milano and learn every nitty-gritty detail, we’ve chosen our top three favourite hair products to get you started.

Semi Di Lino Moisture Nutritive low shampoo  

Perfect for all hair types, this shampoo makes your hair feel as good as it looks. What’s the secret ingredient? Nutri-sugars. These moisturising and nourishing molecules are extracted from honey, which trap moisture and all the good stuff into your hair follicles.

This miracle shampoo replenishes the hair’s natural moisture and oils (the moisture you can lose from styling tools, being in the sun etc) and rejuvenates drydamaged and frizzy hair.

To use: jump into the shower and get your hair wet. Lather up your hands with the shampoo, rub it into your hair and then rinse! Simple. For even better and softer results, add in the hair mask to follow it up.

Semi Di Lino Moisture Nutritive mask 

Oh hey intense moisture and hydration! This little hair mask is your new best friend, giving you all of the hydration and moisture your hair desperately craves.

Working to restore luster and vitality to dry and damaged hair, this mask offers deep rehydration.

To use: ensure you’ve shampooed and conditioned your hair first. Once you’re squeaky clean, just apply and massage the hair mask through the length of your hair. Don’t forget to really work the mask into the ends of your hair, the part where you get the most split ends. Leave the mask in for a few minutes and then rinse it out.

Sublime Cristalli Liquidi 

We’re not kidding when we tell you that this stuff is literal liquid gold in a bottle.

With linseed oil and vitamin E for added strength, this hair treatment instantly adds shine and gorgeous texture to all hair types. It also makes your hair silky smooth and gives it an extraordinary illumination.

Don’t think that because you have oily hair that you can’t use oil! Sublime Cristalli Liquidi doesn’t weigh your hair down or give you excess oil, but instead creates a lightweight film that fights humidity and dryness.

How to use: so you’ve washed and given your hair a mask, it’s time to add some shiny baby. You can apply Sublime Cristalli Liquidi on either damp or dry hair. Pop a couple of drops onto your hands, work it through the ends of your hair and style as usual. That’s it!

Three steps to hydrated, shiny and healthy hair

We told you we were obsessed with Alfaparf Milano (it’s a little hard not to be).

Browse the Alfaparf Milano collection online today and get your hair feeling healthy and hydrated!


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