WHICH CURL STYLER IS RIGHT FOR YOU?

07/06/2022

Talk to three people with curly hair, and you’ll likely hear three completely different yet equally impassioned takes on the best way to care for and style it. Curls—they’re complicated! While finding your perfect curl routine proves, for most, a matter of trial of error, we can certainly help point you in the right direction. Today, we’re breaking down the three styling products in our Curl Collection to help you determine which one will give you the results you’re looking for. As always, all three are infused with nourishing argan oil and fragranced with our iconic signature scent, a blend of spicy amber and sweet floral notes.

Curl Defining Cream

This all-in-one styling solution is a longtime best seller for a reason. Created to simplify your curl care routine by eliminating the need for multiple products, Curl Defining Cream enhances curls, fights frizz, hydrates hair, and adds bounce. It’s also easy to use and suitable for various styling methods. Just apply throughout towel-dried hair, then diffuse for extra bounce (thanks to advanced heat-activated technology) or allow to air-dry for a more relaxed look.

Benefits: Defines, smooths, adds bounce

Ideal for: All curl types

Hold: Soft

The Bottom Line: Because it replaces the need for multiple products, Curl Defining Cream is a great product for anyone who likes wearing their hair curly but doesn’t want to commit to a complicated styling routine. And if you’re just learning to embrace your natural curls, this is a foolproof entry point.

Intense Curl Cream


This rich leave-in conditioner leaves naturally wavy and curly hair shiny, frizz-free, and touchably soft all day. It’s also infused with antioxidant-rich argan oil and vitamins to help hydrate and nourish hair. While Intense Curl Cream does define curls and waves, it has no hold and will not activate and amplify them in the way Curl Defining Cream does; instead, it helps bring out the best in your natural texture. It’s also ideal for low-maintenance styling: simply apply throughout damp or dry strands before styling or air-drying. (You can also use it throughout the day to refresh curls and control frizz).

Benefits: Hydrates, detangles, smooths

Ideal for: Wavy to curly hair

Hold: Natural

The Bottom Line: Try Intense Curl Cream if you’re devoted to air-drying and prefer a softer look. It’s also an excellent choice for anyone attempting to restore their natural curls to their optimal condition, thanks to the vitamin-rich formula and air-dry-friendly formula.

Curl Control Mousse


This airy curl-taming foam is formulated specifically for very curly and tightly spiraled hair. It shapes and tames curls while sealing in moisture to keep things controlled—without a crunchy or sticky finish. In addition to hours of hold, Curl Control Mousse helps prevent frizz in any weather and leaves hair soft, smooth, and defined.


Benefits: Shapes and tames in any weather

Ideal for: Curly to tightly spiraled hair

Hold: Medium

The Bottom Line: If you think your curls simply can’t be tamed, Curl Control Mousse is the product to try before you throw the towel in. It’s also markedly different from many other mousses because it leaves your hair soft and touchable—never crunchy or sticky.




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